PUBLICITY
YOU NEED IT TO SUCCEED
If you put your name about enough, the work comes in, but how much does it cost you to get just one more gig?
Demo disk/tape
Pictures and profile
Post and packing
Phone calls
YOUR TIME
Time can be as much of a problem as the financial outlay, the more time you spend on one venue the less you have to find more. I know how these costs can build up very fast and time slip away at an equivalent speed. I should know, having been a manager who booked up to 28 gigs a month for a band, and some years ago it was costing an average of £50 to get into 1 new venue (allowing for all the ones who ignored or said no).
I could have saved a fortune if somebody had come up to me and offered this package, only a few years ago businesses were not useing the internet like they do today. If you only send out only a couple of packages in a month you could save time and money and be seen (if you have video of your act) and heard by more than two bookers in a month. The bonus is you can keep your fans up to date with a gig guide updated every month, ensuring better attendence when you play.
The cost of a website built for you with playerless streaming video and audio available, which will be promoted to venues and agents could be enormous and so could the running cost. But now you can have all this at an affordable price.
You can direct your fans to your site to keep track of your gigs and for a small additional cost sell your merchandise, like your cd's or even sell your tracks by download, then you don't even have to send anything out, just receive the money into your bank account.
